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Statistics
Click here for key Cape Cod statistics.
Access a Small Business Profile of Massachusetts small businesses.
Travel & Tourism Industry Statistics
The tourism industry brought 30.1 million domestic and international visitors to the Commonwealth in 2018. Tourism is one of Massachusetts' key industries, accounting for nearly $24.2 billion in direct spending in 2018 and generating $1.6 billion in state and local taxes as well as supporting 153,200 jobs and $5.6billion in wages. On Cape Cod in calendar year 2018direct tourism spending in Barnstable County was $1.32 billion supporting 10,844 travel-related jobs and $357.7 million in wages while generating $133 million in state and local taxes. On average, day trip guests to Cape Cod spend $200 per travel party per day, and overnight guests spend about $800 per travel party per trip.
Source: U.S. Travel Association, U.S. Dept. of Labor, Bureau of Labor Statistics, U.S. Dept. of Commerce, The Census Bureau, U.S. Dept. of Commerce, International Trade Administration, Office of Travel and Tourism Industries and Tourism Economics: U.S. Resident Travel Abroad. FY 28 TNS.
See the findings of a Sports Marketing Strategy Report, prepared for the Cape Cod Chamber of Commerce in April 2015.
Tourism Statistics
| STR DATA Barnstable County |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
| January |
|
|
|
|
|||||
| Occupancy | 24.3% | 20.2% | 28.8% | 30.1% | 31% |
32.6% |
30.8% |
29.3% |
28.2% |
| ADR | $110.58 | $114.02 | $100.78 | $101.96 | $99.22 |
$95.97 |
$90.90 |
$88.93 |
$84.98 |
| RevPAR | $26.84 | $22.98 | $29.00 | $30.66 | $30.71 | $31.27 | $28.00 | $26.04 | $24.57 |
| February | |||||||||
| Occupancy | 33.2% | 28.7% | 35.1% | 34.9% | 37% | 34.5% | 35.3% | 40.1% | 35.2% |
| ADR | $121.13 | $125.93 | $111.69 | $112.54 | $104.70 | $100.94 | $103.27 | $94.50 | $93.88 |
| RevPAR | $40.19 | $36.16 | $39.15 | $39.26 | $38.53 | $4.81 | $36.41 | $37.86 | $33.08 |
| March | |||||||||
| Occupancy | 22.5% | 28.6% | 44.6% | 35.6% | 38% | 37.9% | 33.9% | 34.2% | 37.9% |
| ADR | $106.40 | $120.05 | $106.27 | $105.14 | $103.67 | $101.78 | $96.89 | $93.80 | $92.06 |
| RevPAR | $23.95 | $34.32 | $47.41 | $37.39 | $39.35 | $38.60 | $32.84 | $32.09 | $34.61 |
| April | |||||||||
| Occupancy | 16.5% | 35.7% | 46.4% | 45.4% | 46.9% | 44.1% | 44.6% | 40.1% | 42.4% |
| ADR | $73.68 | $134.62 | $118.71 | $121.11 | $116.19 | $113.30 | $107.47 | $104.19 | $103.65 |
| RevPAR | $12.18 | $48.03 | $55.12 | $55.01 | $54.47 | $49.91 | $47.91 | $41.77 | $43.74 |
| May | |||||||||
| Occupancy | 51.3% | 52.9% | 53.2% | 53.8% | 57.7% | 53.8% | 52.9% | 51% | |
| ADR | $149.73 | $149.12 | $147.25 | $146.78 | $138.38 | $129.31 | $124.55 | $125.52 | |
| RevPAR | $76.83 | $78.93 | $78.34 | $79.04 | $79.87 | $69.60 | $66.85 | $64.06 | |
| June | |||||||||
| Occupancy | 65.2% | 68.3% | 66.6% | 65.4% | 69.1% | 65.1% | 66.1% | 69.1% | |
| ADR | $200.80 | $196.49 | $187.87 | $181.16 | $174.37 | $164.74 | $156.77 | $152.16 | |
| RevPAR | $130.89 | $134.15 | $125.04 | $118.52 | $120.53 | $107.18 | $103.59 | $105.17 | |
| July | |||||||||
| Occupancy | 74.4% | 77.1% | 76.3% | 77.4% | 79.8% | 77.6% | 78% | 77.2% | |
| ADR | $276.92 | $272.08 | $261.82 | $260.98 | $241.32 | $230.29 | $216.74 | $206.45 | |
| RevPAR | $205.88 | $209.75 | $199.75 | $202.03 | $192.68 | $178.68 | $168.99 | $159.33 | |
| August | |||||||||
| Occupancy | 77% | 80.0% | 80.0% | 80.1% | 81.7% | 84.6% | 85% | 82% | |
| ADR | $288.50 | $282.47 | $269.49 | $272.05 | $258.71 | $246.52 | $230.08 | $219.23 | |
| RevPAR | $222.13 | $226.28 | $215.59 | $217.85 | $211.33 | $208.51 | $195.65 | $179.67 | |
| September | |||||||||
| Occupancy | 63.5% | 69.3% | 67.6% | 69.2% | 69.9% | 67.4% | 67.2% | 68.8% | |
| ADR | $177.69 | $182.22 | $176.25 | $180.70 | $170.70 | $150.96 | $144.45 | $142.27 | |
| RevPAR | $112.75 | $126.36 | $119.21 | $125.00 | $119.29 | $101.80 | $97.14 | $97.73 | |
| October | |||||||||
| Occupancy | 56.1% | 57.3% | 57.7% | 56.9% | 58.6% | 57% | 58.3% | 57.7% | |
| ADR | $143.03 | $145.62 | $143.18 | $145.59 | $138.74 | $130.80 | $121.22 | $118.46 | |
| RevPAR | $80.19 | $83.25 | $82.58 | $82.87 | $81.25 | $74.50 | $70.70 | $65.65 | |
| November | |||||||||
| Occupancy | 40.5% | 38.4% | 38.9% | 38.9% | 37% | 38.4% | 40% | 38.8% | |
| ADR | $122.86 | $121.84 | $117.36 | $117.92 | $111.38 | $110.61 | $102.47 | $99.84 | |
| RevPAR | $49.81 | $46.76 | $45.65 | $45.82 | $41.23 | $42.47 | $41.02 | $38.78 | |
| December | |||||||||
| Occupancy | 34.3% | 31.6% | 30.9% | 33.0% | 30.8% | 30.7% | 33.3% | 31.1% | |
| ADR | $118.02 | $117.00 | $115.98 | $111.26 | $106.90 | $104.29 | $96.91 | $92.44 | |
| RevPAR | $40.45 | $36.99 | $35.81 | $36.69 | $32.94 | $32.02 | $32.26 | $28.78 |
| CAPE COD NATIONAL SEASHORE VISITS | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
| January | 162,342 | 115,019 | 111,813 | 131,242 | 113,352 | 102,685 | 111,097 | 122,736 | 124,095 |
| February | 135,718 | 132,239 | 123,189 | 140,975 | 129,325 | 81,406 | 101,675 | 135,646 | 131,024 |
| March | 160,318 | 173,714 | 157,749 | 208,635 | 127,654 | 156,312 | 184,199 | 230,858 | |
| April | 219,559 | 198,375 | 252,657 | 256,518 | 277,152 | 234,233 | 238,561 | 262,381 | |
| May | 364,695 | 304,414 | 311,446 | 353,450 | 355,226 | 349,571 | 345,486 | 329,107 | |
| June | 447,107 | 492,219 | 520,858 | 556,738 | 512,052 | 570,175 | 466,484 | 499,236 | |
| July | 665,409 | 639,254 | 774,433 | 863,382 | 900,628 | 842,802 | 832,670 | 881,328 | |
| August | 752,184 | 773,806 | 798,611 | 1,003,740 | 953,696 | 951,461 | 917,976 | 852,951 | |
| September | 556,858 | 525,186 | 482,525 | 554,245 | 544,031 | 504,970 | 583,050 | 493,044 | |
| October | 322.952 | 307,047 | 284,066 | 351,234 | 343,666 | 303,705 | 381,849 | 365,664 | |
| November | 184,546 | 159,980 | 190,147 | 198,476 | 189,549 | 196,787 | 197,304 | 166,124 | |
| December | 191,552 | 147,013 | 110,259 | 133,249 | 145,023 | 133,511 | 125,644 | 135,026 | |
| TOTAL: | 4,122,438 | 3,956,010 | 4,154,968 | 4,722,344 | 4,532,768 | 4,456,299 | 4,531,605 | 4,470,838 |
| BARNSTABLE MUNICIPAL AIRPORT TRAFFIC |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| January | 4,970 | 4,442 | 5,543 | 6,661 | 6,363 | 5,852 | 5,990 | 7,269 | 7,067 | 6,304 | 6,850 |
| February | 3,780 | 4,492 | 6,088 | 5,890 | 4,326 | 5,916 | 5,872 | 7,177 | 6,226 | 7,073 | |
| March | 5,580 | 5,051 | 5,954 | 7,153 | 6,260 | 7,754 | 8,483 | 7,866 | 7,455 | 6,851 | |
| April | 4,820 | 5,455 | 6,080 | 6,869 | 7,002 | 7,740 | 8,396 | 8,196 | 6,635 | 8,430 | |
| May | 5,316 | 6,161 | 6.625 | 7,368 | 8,241 | 8,806 | 8,932 | 8,357 | 8,046 | 9,040 | |
| June | 5,667 | 7,417 | 7,331 | 9,667 | 8,629 | 9,534 | 8,802 | 9,338 | 8,383 | 9,367 | |
| July | 7,622 | 7,004 | 7,855 | 9,861 | 10,636 | 10,265 | 9,993 | 10,944 | 9,747 | 11,392 | |
| August | 7,623 | 6,796 | 8,273 | 10,480 | 10,186 | 10,771 | 10,327 | 11,263 | 9,299 | 11,011 | |
| September | 6,378 | 5,014 | 5,737 | 8,634 | 8,189 | 8,823 | 9,276 | 9,425 | 8,979 | 9,548 | |
| October | 5,252 | 5,184 | 7,252 | 8,600 | 7,821 | 8,278 | 9,900 | 8,355 | 9,007 | 8,825 | |
| November | 5,002 | 4,577 | 7,018 | 8,204 | 6,619 | 7,707 | 8,091 | 8,382 | 8,651 | 7,934 | |
| December | 4,635 | 4,656 | 6,142 | 8,106 | 6,207 | 7,939 | 6,687 | 7,779 | 8,131 | 7,400 | |
| TOTAL: | 66,117 | 67,350 | 74,397 | 97,195 | 89,968 | 99,523 | 102,028 | 104,149 | 96,863 | 103,721 |
| SOCIAL MEDIA REACH | As of June 2020 |
| Facebook - @VisitCapeCod (total #) | 42,618 |
| Twitter - @VisitCapeCod (total #) | 16,300 |
| @DougtheQuahog (Twitter & Facebook) | 5,700 |
| Pinterest - @VisitCapeCod (total #) | 1,680 |
| Instagram - @VisitCapeCod (total #) | 19,480 |
| YouTube @VisitCapeCod (total # of views) | 47.1 k views |
| RTE 6 HYANNIS WELCOME CENTER Visitor Counts |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| January | 198 | 213 | 81 | 96 | 141 | 19 * | 96 | 222 | 96 | 76 | 108 |
| February | 265 | 275 | 204 | 198 | 172 | 62* | 102 | 215 | 249 | 135 | 308 |
| March | Closed** | 302 | 210 | 209 | 220 | 219 | 162 | 430 | 453 | 305 | 303 |
| April | Closed** | 677 | 748 | 694 | 828 | 768 | 1,369 | 1,095 | 1,262 | 1,126 | 1,284 |
| May | Closed** | 1,476 | 1,702 | 1,481 | 1,365 | 1,861 | 1,844 | 1,659 | 1,892 | 2,119 | 2,230 |
| June | 1,914 | 2,282 | 2,511 | 2,303 | 2,494 | 3,077 | 2,924 | 2,876 | 3,077 | 3,408 | |
| July | 3,534 | 3,171 | 4,757 | 4,358 | 4,495 | 4,627 | 5,954 | 5,504 | 5,627 | 5,484 | |
| August | 4,358 | 3,418 | 3,247 | 3,081 | 4,476 | 5,069 | 6,493 | 6,198 | 6,581 | 6,6133 | |
| September | 2,084 | 2,153 | 2.429 | 2,469 | 3,043 | 2,851 | 2,949 | 4,180 | 3,606 | 3,522 | |
| October | 2,392 | 1,713 | 1,614 | 1,698 | 1,939 | 1,908 | 2,459 | 2,717 | 1,837 | 2,209 | |
| November | 677 | 598 | 365 | 361 | 364 | 416 | 488 | 510 | 327 | 350 | |
| December | 371 | 306 | 151 | 120 | 129 | 86 | 112 | 151 | 137 | 100 | |
| TOTAL: | 18,273 | 16,586 | 15,325 | 17,116 | 22,588 | 21,607 | 25,000 | 26,088 | 24,953 | 25,919 |
