Statistics

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Access a Small Business Profile of Massachusetts small businesses.

Travel & Tourism Industry Statistics
The tourism industry brought 27 million domestic and international visitors to the Commonwealth in 2016. Tourism is one of Massachusetts' key industries, accounting for nearly $22.8 billion in direct spending in 2017 and generating $3.5 billion in state and local taxes as well as supporting 149,410 jobs and $5.3 billion in wages. On Cape Cod in calendar year 2017 direct tourism spending in Barnstable Country was $1.1 billion supporting 10,300 travel-related jobs and $317.5 million in wages while generating $122 million in state and local taxes.
 
Source:  U.S. Travel Association, U.S. Dept. of Labor, Bureau of Labor Statistics, U.S. Dept. of Commerce, The Census Bureau, U.S. Dept. of Commerce, International Trade Administration, Office of Travel and Tourism Industries and Tourism Economics: U.S. Resident Travel Abroad.

See the findings of a Sports Marketing Strategy Report, prepared for the Cape Cod Chamber of Commerce in April 2015.

Tourism Statistics

STR DATA
Barnstable County                       
2019 2018 2017 2016 2015 2014 2013 2012
January        

 

 

 

 

Occupancy 26.1% 28.8% 30.1% 31%

32.6%

30.8%

29.3%

28.2%

ADR $106.12 $100.78 $101.96 $99.22

$95.97

$90.90

$88.93

$84.98

RevPAR $27.70 $29.00 $30.66 $30.71 $31.27 $28.00 $26.04 $24.57
February                
Occupancy 33.7% 35.1% 34.9% 37% 34.5% 35.3% 40.1% 35.2%
ADR $116.49 $111.69 $112.54 $104.70 $100.94 $103.27 $94.50 $93.88
RevPAR $39.28 $39.15 $39.26 $38.53 $4.81 $36.41 $37.86 $33.08
March                
Occupancy 34.7% 44.6% 35.6% 38% 37.9% 33.9% 34.2% 37.9%
ADR $111.39 $106.27 $105.14 $103.67 $101.78 $96.89 $93.80 $92.06
RevPAR $38.67 $47.41 $37.39 $39.35 $38.60 $32.84 $32.09 $34.61
April                
Occupancy 43.3% 46.4% 45.4% 46.9% 44.1% 44.6% 40.1% 42.4%
ADR $122.25 $118.71 $121.11 $116.19 $113.30 $107.47 $104.19 $103.65
RevPAR $53.15 $55.12 $55.01 $54.47 $49.91 $47.91 $41.77 $43.74
May                
Occupancy 51.3% 52.9% 53.2% 53.8% 57.7% 53.8% 52.9% 51%
ADR $149.73 $149.12 $147.25 $146.78 $138.38 $129.31 $124.55 $125.52
RevPAR $76.83 $78.93 $78.34 $79.04 $79.87 $69.60 $66.85 $64.06
June                
Occupancy 65.2% 68.3% 66.6% 65.4% 69.1% 65.1% 66.1% 69.1%
ADR $200.80 $196.49 $187.87 $181.16 $174.37 $164.74 $156.77 $152.16
RevPAR $130.89 $134.15 $125.04 $118.52 $120.53 $107.18 $103.59 $105.17
July                
Occupancy 74.4% 77.1% 76.3% 77.4% 79.8% 77.6% 78% 77.2%
ADR $276.92 $272.08 $261.82 $260.98 $241.32 $230.29 $216.74 $206.45
RevPAR $205.88 $209.75 $199.75 $202.03 $192.68 $178.68 $168.99 $159.33
August                
Occupancy   80.0% 80.0% 80.1% 81.7% 84.6% 85% 82%
ADR   $275.81 $269.49 $272.05 $258.71 $246.52 $230.08 $219.23
RevPAR   $220.66 $215.59 $217.85 $211.33 $208.51 $195.65 $179.67
September                
Occupancy   69.4% 67.6% 69.2% 69.9% 67.4% 67.2% 68.8%
ADR   $178.64 $176.25 $180.70 $170.70 $150.96 $144.45 $142.27
RevPAR   $123.89 $119.21 $125.00 $119.29 $101.80 $97.14 $97.73
October                
Occupancy   57,3% 57.7% 56.9% 58.6% 57% 58.3% 57.7%
ADR   $145.81 $143.18 $145.59 $138.74 $130.80 $121.22 $118.46
RevPAR   $83.54 $82.58 $82.87 $81.25 $74.50 $70.70 $65.65
November                
Occupancy   38.7% 38.9% 38.9% 37% 38.4% 40% 38.8%
ADR   $121.59 $117.36 $117.92 $111.38 $110.61 $102.47 $99.84
RevPAR   $47.09 $45.65 $45.82 $41.23 $42.47 $41.02 $38.78
December                
Occupancy   31.8% 30.9% 33.0% 30.8% 30.7% 33.3% 31.1%
ADR   $115.91 $115.98 $111.26 $106.90 $104.29 $96.91 $92.44
RevPAR   $36.88 $35.81 $36.69 $32.94 $32.02 $32.26 $28.78

 

CAPE COD NATIONAL SEASHORE VISITS 2019 2018 2017 2016 2015 2014 2013 2012
January 115.015 111,813 131,242 113,352 102,685 111,097 122,736 124,095
February 132,239 123,189 140,975 129,325 81,406 101,675 135,646 131,024
March 160,318 173,714 157,749 208,635 127,654 156,312 184,199 230,858
April 219,559 198,375 252,657 256,518 277,152 234,233 238,561 262,381
May 364,695 304,414 311,446 353,450 355,226 349,571 345,486 329,107
June 447,107 492,219 520,858 556,738 512,052 570,175 466,484 499,236
July 665,409 639,254 774,433 863,382 900,628 842,802 832,670 881,328
August   773,806 798,611 1,003,740 953,696 951,461 917,976 852,951
September   525,186 482,525 554,245 544,031 504,970 583,050 493,044
October   307,047 284,066 351,234 343,666 303,705 381,849 365,664
November   159,980 190,147 198,476 189,549 196,787 197,304 166,124
December   147,013 110,259 133,249 145,023 133,511 125,644 135,026
TOTAL:   3,956,010 4,154,968 4,722,344 4,532,768 4,456,299 4,531,605 4,470,838

 

BARNSTABLE MUNICIPAL
AIRPORT TRAFFIC
2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
January 4,442 5,543 6,661 6,363 5,852 5,990 7,269 7,067 6,304 6,850
February 3,780 4,492 6,088 5,890 4,326 5,916 5,872 7,177 6,226 7,073
March 5,580 5,051 5,954 7,153 6,260 7,754 8,483 7,866 7,455 6,851
April 4,820 5,455 6,080 6,869 7,002 7,740 8,396 8,196 6,635 8,430
May 5,316 6,161 6.625 7,368 8,241 8,806 8,932 8,357 8,046 9,040
June 5,667 7,417 7,331 9,667 8,629 9,534 8,802 9,338 8,383 9,367
July   7,004 7,855 9,861 10,636 10,265 9,993 10,944 9,747 11,392
August   6,796 8,273 10,480 10,186 10,771 10,327 11,263 9,299 11,011
September   5,014 5,737 8,634 8,189 8,823 9,276 9,425 8,979 9,548
October   5,184 7,252 8,600 7,821 8,278 9,900 8,355 9,007 8,825
November   4,577 7,018 8,204 6,619 7,707 8,091 8,382 8,651 7,934
December   4,656 6,142 8,106 6,207 7,939 6,687 7,779 8,131 7,400
TOTAL:   67,350 74,397 97,195 89,968 99,523 102,028 104,149 96,863 103,721

 

SOCIAL MEDIA REACH As of September 2019
Facebook -  @VisitCapeCod (total #) 41,183
Twitter - @VisitCapeCod (total #) 15,886
@DougtheQuahog (Twitter & Facebook) 5,700
Pinterest - @VisitCapeCod (total #) 1,635
Instagram - @VisitCapeCod (total #) 15,363
YouTube @VisitCapeCod (total # of views) 44.6 k views

 

RTE 6 HYANNIS WELCOME CENTER
Visitor Counts
2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
January 213 81 96 141 19 * 96 222 96 76 108
February 275 204 198 172 62* 102 215 249 135 308
March 302 210 209 220 219 162 430 453 305 303
April 677 748 694 828 768 1,369 1,095 1,262 1,126 1,284
May 1,476 1,702 1,481 1,365 1,861 1,844 1,659 1,892 2,119 2,230
June 1,914 2,282 2,511 2,303 2,494 3,077 2,924 2,876 3,077 3,408
July 3,534 3,171 4,757 4,358 4,495 4,627 5,954 5,504 5,627 5,484
August 4,358 3,418 3,247 3,081 4,476 5,069 6,493 6,198 6,581 6,6133
September   2,153 2.429 2,469 3,043 2,851 2,949 4,180 3,606 3,522
October   1,713 1,614 1,698 1,939 1,908 2,459 2,717 1,837 2,209
November   598 365 361 364 416 488 510 327 350
December   306 151 120 129 86 112 151 137 100
TOTAL:   16,586 15,325 17,116 22,588 21,607 25,000 26,088 24,953 25,919
* Closed several days for snow in January and February 2015