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Statistics
Click here for key Cape Cod statistics.
Access a Small Business Profile of Massachusetts small businesses.
Travel & Tourism Industry Statistics
The tourism industry brought 27 million domestic and international visitors to the Commonwealth in 2016. Tourism is one of Massachusetts' key industries, accounting for nearly $22.8 billion in direct spending in 2017 and generating $3.5 billion in state and local taxes as well as supporting 149,410 jobs and $5.3 billion in wages. On Cape Cod in calendar year 2017 direct tourism spending in Barnstable Country was $1.1 billion supporting 10,300 travel-related jobs and $317.5 million in wages while generating $122 million in state and local taxes.
Source: U.S. Travel Association, U.S. Dept. of Labor, Bureau of Labor Statistics, U.S. Dept. of Commerce, The Census Bureau, U.S. Dept. of Commerce, International Trade Administration, Office of Travel and Tourism Industries and Tourism Economics: U.S. Resident Travel Abroad.
See the findings of a Sports Marketing Strategy Report, prepared for the Cape Cod Chamber of Commerce in April 2015.
Tourism Statistics
| STR DATA Barnstable County |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
| January |
|
|
|
|
|||||
| Occupancy | 24.3% | 20.2% | 28.8% | 30.1% | 31% |
32.6% |
30.8% |
29.3% |
28.2% |
| ADR | $110.58 | $114.02 | $100.78 | $101.96 | $99.22 |
$95.97 |
$90.90 |
$88.93 |
$84.98 |
| RevPAR | $26.84 | $22.98 | $29.00 | $30.66 | $30.71 | $31.27 | $28.00 | $26.04 | $24.57 |
| February | |||||||||
| Occupancy | 33.7% | 35.1% | 34.9% | 37% | 34.5% | 35.3% | 40.1% | 35.2% | |
| ADR | $116.49 | $111.69 | $112.54 | $104.70 | $100.94 | $103.27 | $94.50 | $93.88 | |
| RevPAR | $39.28 | $39.15 | $39.26 | $38.53 | $4.81 | $36.41 | $37.86 | $33.08 | |
| March | |||||||||
| Occupancy | 34.7% | 44.6% | 35.6% | 38% | 37.9% | 33.9% | 34.2% | 37.9% | |
| ADR | $111.39 | $106.27 | $105.14 | $103.67 | $101.78 | $96.89 | $93.80 | $92.06 | |
| RevPAR | $38.67 | $47.41 | $37.39 | $39.35 | $38.60 | $32.84 | $32.09 | $34.61 | |
| April | |||||||||
| Occupancy | 43.3% | 46.4% | 45.4% | 46.9% | 44.1% | 44.6% | 40.1% | 42.4% | |
| ADR | $122.25 | $118.71 | $121.11 | $116.19 | $113.30 | $107.47 | $104.19 | $103.65 | |
| RevPAR | $53.15 | $55.12 | $55.01 | $54.47 | $49.91 | $47.91 | $41.77 | $43.74 | |
| May | |||||||||
| Occupancy | 51.3% | 52.9% | 53.2% | 53.8% | 57.7% | 53.8% | 52.9% | 51% | |
| ADR | $149.73 | $149.12 | $147.25 | $146.78 | $138.38 | $129.31 | $124.55 | $125.52 | |
| RevPAR | $76.83 | $78.93 | $78.34 | $79.04 | $79.87 | $69.60 | $66.85 | $64.06 | |
| June | |||||||||
| Occupancy | 65.2% | 68.3% | 66.6% | 65.4% | 69.1% | 65.1% | 66.1% | 69.1% | |
| ADR | $200.80 | $196.49 | $187.87 | $181.16 | $174.37 | $164.74 | $156.77 | $152.16 | |
| RevPAR | $130.89 | $134.15 | $125.04 | $118.52 | $120.53 | $107.18 | $103.59 | $105.17 | |
| July | |||||||||
| Occupancy | 74.4% | 77.1% | 76.3% | 77.4% | 79.8% | 77.6% | 78% | 77.2% | |
| ADR | $276.92 | $272.08 | $261.82 | $260.98 | $241.32 | $230.29 | $216.74 | $206.45 | |
| RevPAR | $205.88 | $209.75 | $199.75 | $202.03 | $192.68 | $178.68 | $168.99 | $159.33 | |
| August | |||||||||
| Occupancy | 77% | 80.0% | 80.0% | 80.1% | 81.7% | 84.6% | 85% | 82% | |
| ADR | $288.50 | $282.47 | $269.49 | $272.05 | $258.71 | $246.52 | $230.08 | $219.23 | |
| RevPAR | $222.13 | $226.28 | $215.59 | $217.85 | $211.33 | $208.51 | $195.65 | $179.67 | |
| September | |||||||||
| Occupancy | 63.5% | 69.3% | 67.6% | 69.2% | 69.9% | 67.4% | 67.2% | 68.8% | |
| ADR | $177.69 | $182.22 | $176.25 | $180.70 | $170.70 | $150.96 | $144.45 | $142.27 | |
| RevPAR | $112.75 | $126.36 | $119.21 | $125.00 | $119.29 | $101.80 | $97.14 | $97.73 | |
| October | |||||||||
| Occupancy | 56.1% | 57.3% | 57.7% | 56.9% | 58.6% | 57% | 58.3% | 57.7% | |
| ADR | $143.03 | $145.62 | $143.18 | $145.59 | $138.74 | $130.80 | $121.22 | $118.46 | |
| RevPAR | $80.19 | $83.25 | $82.58 | $82.87 | $81.25 | $74.50 | $70.70 | $65.65 | |
| November | |||||||||
| Occupancy | 40.5% | 38.4% | 38.9% | 38.9% | 37% | 38.4% | 40% | 38.8% | |
| ADR | $122.86 | $121.84 | $117.36 | $117.92 | $111.38 | $110.61 | $102.47 | $99.84 | |
| RevPAR | $49.81 | $46.76 | $45.65 | $45.82 | $41.23 | $42.47 | $41.02 | $38.78 | |
| December | |||||||||
| Occupancy | 34.3% | 31.6% | 30.9% | 33.0% | 30.8% | 30.7% | 33.3% | 31.1% | |
| ADR | $118.02 | $117.00 | $115.98 | $111.26 | $106.90 | $104.29 | $96.91 | $92.44 | |
| RevPAR | $40.45 | $36.99 | $35.81 | $36.69 | $32.94 | $32.02 | $32.26 | $28.78 |
| CAPE COD NATIONAL SEASHORE VISITS | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
| January | 162,342 | 115,019 | 111,813 | 131,242 | 113,352 | 102,685 | 111,097 | 122,736 | 124,095 |
| February | 132,239 | 123,189 | 140,975 | 129,325 | 81,406 | 101,675 | 135,646 | 131,024 | |
| March | 160,318 | 173,714 | 157,749 | 208,635 | 127,654 | 156,312 | 184,199 | 230,858 | |
| April | 219,559 | 198,375 | 252,657 | 256,518 | 277,152 | 234,233 | 238,561 | 262,381 | |
| May | 364,695 | 304,414 | 311,446 | 353,450 | 355,226 | 349,571 | 345,486 | 329,107 | |
| June | 447,107 | 492,219 | 520,858 | 556,738 | 512,052 | 570,175 | 466,484 | 499,236 | |
| July | 665,409 | 639,254 | 774,433 | 863,382 | 900,628 | 842,802 | 832,670 | 881,328 | |
| August | 752,184 | 773,806 | 798,611 | 1,003,740 | 953,696 | 951,461 | 917,976 | 852,951 | |
| September | 556,858 | 525,186 | 482,525 | 554,245 | 544,031 | 504,970 | 583,050 | 493,044 | |
| October | 322.952 | 307,047 | 284,066 | 351,234 | 343,666 | 303,705 | 381,849 | 365,664 | |
| November | 184,546 | 159,980 | 190,147 | 198,476 | 189,549 | 196,787 | 197,304 | 166,124 | |
| December | 191,552 | 147,013 | 110,259 | 133,249 | 145,023 | 133,511 | 125,644 | 135,026 | |
| TOTAL: | 4,122,438 | 3,956,010 | 4,154,968 | 4,722,344 | 4,532,768 | 4,456,299 | 4,531,605 | 4,470,838 |
| BARNSTABLE MUNICIPAL AIRPORT TRAFFIC |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| January | 4,970 | 4,442 | 5,543 | 6,661 | 6,363 | 5,852 | 5,990 | 7,269 | 7,067 | 6,304 | 6,850 |
| February | 3,780 | 4,492 | 6,088 | 5,890 | 4,326 | 5,916 | 5,872 | 7,177 | 6,226 | 7,073 | |
| March | 5,580 | 5,051 | 5,954 | 7,153 | 6,260 | 7,754 | 8,483 | 7,866 | 7,455 | 6,851 | |
| April | 4,820 | 5,455 | 6,080 | 6,869 | 7,002 | 7,740 | 8,396 | 8,196 | 6,635 | 8,430 | |
| May | 5,316 | 6,161 | 6.625 | 7,368 | 8,241 | 8,806 | 8,932 | 8,357 | 8,046 | 9,040 | |
| June | 5,667 | 7,417 | 7,331 | 9,667 | 8,629 | 9,534 | 8,802 | 9,338 | 8,383 | 9,367 | |
| July | 7,622 | 7,004 | 7,855 | 9,861 | 10,636 | 10,265 | 9,993 | 10,944 | 9,747 | 11,392 | |
| August | 7,623 | 6,796 | 8,273 | 10,480 | 10,186 | 10,771 | 10,327 | 11,263 | 9,299 | 11,011 | |
| September | 6,378 | 5,014 | 5,737 | 8,634 | 8,189 | 8,823 | 9,276 | 9,425 | 8,979 | 9,548 | |
| October | 5,252 | 5,184 | 7,252 | 8,600 | 7,821 | 8,278 | 9,900 | 8,355 | 9,007 | 8,825 | |
| November | 5,002 | 4,577 | 7,018 | 8,204 | 6,619 | 7,707 | 8,091 | 8,382 | 8,651 | 7,934 | |
| December | 4,635 | 4,656 | 6,142 | 8,106 | 6,207 | 7,939 | 6,687 | 7,779 | 8,131 | 7,400 | |
| TOTAL: | 66,117 | 67,350 | 74,397 | 97,195 | 89,968 | 99,523 | 102,028 | 104,149 | 96,863 | 103,721 |
| SOCIAL MEDIA REACH | As of March 2020 |
| Facebook - @VisitCapeCod (total #) | 42,291 |
| Twitter - @VisitCapeCod (total #) | 16,280 |
| @DougtheQuahog (Twitter & Facebook) | 5,700 |
| Pinterest - @VisitCapeCod (total #) | 1,680 |
| Instagram - @VisitCapeCod (total #) | 17,707 |
| YouTube @VisitCapeCod (total # of views) | 45.8 k views |
| RTE 6 HYANNIS WELCOME CENTER Visitor Counts |
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| January | 198 | 213 | 81 | 96 | 141 | 19 * | 96 | 222 | 96 | 76 | 108 |
| February | 265 | 275 | 204 | 198 | 172 | 62* | 102 | 215 | 249 | 135 | 308 |
| March | 302 | 210 | 209 | 220 | 219 | 162 | 430 | 453 | 305 | 303 | |
| April | 677 | 748 | 694 | 828 | 768 | 1,369 | 1,095 | 1,262 | 1,126 | 1,284 | |
| May | 1,476 | 1,702 | 1,481 | 1,365 | 1,861 | 1,844 | 1,659 | 1,892 | 2,119 | 2,230 | |
| June | 1,914 | 2,282 | 2,511 | 2,303 | 2,494 | 3,077 | 2,924 | 2,876 | 3,077 | 3,408 | |
| July | 3,534 | 3,171 | 4,757 | 4,358 | 4,495 | 4,627 | 5,954 | 5,504 | 5,627 | 5,484 | |
| August | 4,358 | 3,418 | 3,247 | 3,081 | 4,476 | 5,069 | 6,493 | 6,198 | 6,581 | 6,6133 | |
| September | 2,084 | 2,153 | 2.429 | 2,469 | 3,043 | 2,851 | 2,949 | 4,180 | 3,606 | 3,522 | |
| October | 2,392 | 1,713 | 1,614 | 1,698 | 1,939 | 1,908 | 2,459 | 2,717 | 1,837 | 2,209 | |
| November | 677 | 598 | 365 | 361 | 364 | 416 | 488 | 510 | 327 | 350 | |
| December | 371 | 306 | 151 | 120 | 129 | 86 | 112 | 151 | 137 | 100 | |
| TOTAL: | 18,273 | 16,586 | 15,325 | 17,116 | 22,588 | 21,607 | 25,000 | 26,088 | 24,953 | 25,919 |
