Regional Data Center

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Travel & Tourism Industry Statistics
In calendar year 2022, direct domestic tourism spending in Barnstable County was $1.4 billion, an increase of 2.9% over 2021. These tourism expenditures supported 10,100 travel-related jobs (+4.8% vs. 2021) and $378 million in wages (+8% vs. 2021), while generating $181.1 million in state and local taxes (exceeding 2021 levels by 13%). On average, day trip guests to Cape Cod spend $200 per travel party per day, and overnight guests spend about $800 per travel party per trip.

The tourism industry brought nearly 23 million domestic and international visitors to the Commonwealth in 2022. Tourism is one of Massachusetts' key industries, accounting for nearly $24.2 billion in direct spending in 2022 and generating $1.9 billion in state and local taxes, as well as supporting 131,000 jobs and $5.9 billion in wages

Source: Massachusetts Office of Travel & Tourism

Tourism Statistics

STR DATA Barnstable County	2024	2023	2022	2021	2020	2019	2018
January
Occupancy	31.2%	26.4%	35.4%	18.9%	23.9%	20.2%	28.8%
ADR	$120.23	$127.43	$110.24	$127.66	$109.53	$114.02	$100.78
RevPAR	$37.55	$33.67	$39.06	$24.19	$26.23	$22.98	$29.00
February
Occupancy	34.3%	30.0%	42.1%	25.0%	32.5%	28.7%	35.1%
ADR	$127.80	$132.90	$121.16	$148.30	$119.87	$102.82	$111.69
RevPAR	$43.87	$39.92	$51.03	$37.01	$38.90	$36.16	$39.15
March
Occupancy	38.9%	33.1%	42.4%	27.8%	19.2%	28.6%	44.6%
ADR	$129.88	$134.59	$115.07	$136.14	$102.82	$120.05	$106.27
RevPAR	$50.50	$44.55	$48.79	$37.88	$19.72	$34.32	$47.41
April
Occupancy	41.9%	38.7%	46.6%	33.8%	12%	35.7%	46.4%
ADR	$156.79	$153.12	$134.47	$168.42	$81.94	$134.62	$118.71
RevPAR	$65.68	$59.23	$62.73	$56.99	$9.80	$48.03	$55.12
May
Occupancy	43%	45.2%	52.1%	40.4%	12.1%	46%	52.9%
ADR	$192.00	$183.52	$163.31	$206.66	$94.65	$170.08	$149.12
RevPAR	$82.50	$83.02	$85.07	$83.40	$11.43	$78.18	$78.93
June
Occupancy	61%	59.3%	63.7%	63.0%	25.3%	62.3%	68.3%
ADR	$248.17	$245.64	$210.99	$285.55	$222.40	$231.16	$196.49
RevPAR	$151.31	$145.77	$134.32	$180.03	$56.33	$143.92	$134.15
July
Occupancy	68.7%	69.8%	72.8%	77.2%	56.5%	75.9%	77.1%
ADR	$348.64	$340.06	$287.70	$387.32	$334.78	$322.81	$272.08
RevPAR	$239.59	$237.37	$209.57	$299.20	$184.17	$244.93	$209.75
August
Occupancy		71.7%	72.8%	72.9%	66.9%	78.3%	80.0%
ADR		$286.45	$289.54	$391.05	$352.48	$333.82	$282.47
RevPAR		$205.48	$210.70	$285.22	$235.75	$261.30	$226.28
September
Occupancy		63.9%	65.2%	59.3%	47.8%	62%	69.3%
ADR		$205.70	$204.47	$266.20	$269.02	$207.61	$182.22
RevPAR		$131.55	$133.30	$157.90	$128.69	$128.66	$126.36
October
Occupancy		56.6%	56.2%	49.2%	31.2%	48.9%	57.3%
ADR		$169.55	$168.03	$203.42	$186.07	$159.93	$145.62
RevPAR		$95.90	$94.50	$100.16	$58.08	$77.96	$83.25
November
Occupancy		42.8%	31.7%	32.2%	26.3%	34.4%	38.4%
ADR		$143.33	$176.18	$164.57	$122.96	$133.87	$121.84
RevPAR		$61.31	$55.88	$52.93	$32.32	$45.84	$46.76
December
Occupancy		40.4%	27.7%	29.4%	17.3%	26.3%	31.6%
ADR		$131.41	$154.62	$152.14	$131.91	$136.88	$117.00
RevPAR		$53.15	$42.84	$44.77	$22.81	$36.02	$36.99

CAPE COD NATIONAL SEASHORE VISITS	2024	2023	2022	2021	2020	2019	2018
January	106,927	123,834	115,069	173,766	162,342	115,019	111,813
February	131,967	150,548	158,373	151,898	135,718	132,239	123,189
March	155,007	154,830	193,554	179,862	167,258	160,318	173,714
April	243,604	286,438	259,141	279,598	201,571	219,559	198,375
May	358,597	319,756	308,573	343,189	276,179	364,695	304,414
June	484,241	400,565	448,788	513,321	444,372	447,107	492,219
July	680,231	541,454	649,020	589,504	776,924	665,409	639,254
August		720,365	668,802	641,339	683,757	752,184	773,806
September		553,250	473,582	494,851	509,143	556,858	525,186
October		404,451	369,295	343,377	389,557	322.952	307,047
November			192,086	183,491	211,663	184,546	159,980
December			161,937	152,591	162,639	191,552	147,013
TOTAL:			3,998,220	4,037,007	4,121,125	4,122,438	3,956,010

BARNSTABLE MUNICIPAL AIRPORT TRAFFIC	2024	2023	2022	2021	2020	2019	2018
January	2,798	2,888	2,750	2,797	4,970	4,442	5,543
February	3,190	2,339	2,739	2,871	4,516	3,780	4,492
March	3,558	3,275	4,091	4,406	4,458	5,580	5,051
April	3,594	3,137	4,382	3,773	2,935	4,820	5,455
May	4,482	4,004	4,589	5,455	3,650	5,316	6,161
June	5,622	4,679	6,378	6,347	4,526	5,667	7,417
July	6,255	5,554	6,802	6,832	5,543	7,622	7,004
August		5,277	5,791	7,186	6,045	7,623	6,796
September		4,014	4,983	5,735	5,150	6,378	5,014
October		4,104	4,391	4,826	4,695	5,252	5,184
November		3,809	3,745	4,196	3,699	5,002	4,577
December		2,849	2,928	3,937	3,192	4,635	4,656
TOTAL:			53,569	58,361	53,379	66,117	67,350

SOCIAL MEDIA REACH	As of June 2024
Facebook - @VisitCapeCod (total #)	51k
Twitter - @VisitCapeCod (total #)	18k
@DougtheQuahog (Twitter & Facebook)	7.5k
Pinterest - @VisitCapeCod (total #)	1.7k
Instagram - @VisitCapeCod (total #)	49k
YouTube @VisitCapeCod (total # of views in 2024 to date)	128k views