Wedding industry professionals Jamie Bohlin and Heather Rumul officially launched Daily I Do on February 14, 2026 - a new wedding planning app designed to simplify the planning journey to one day at a time.
Available exclusively on the Apple App Store, Daily I Do offers engaged couples a day-by-day wedding planning countdown calendar featuring one curated tip per day. Inspired by the nostalgic charm of tear-away desk calendars, the app delivers practical planning guidance, etiquette reminders, emotional encouragement, and lighthearted fun - all in an approachable, manageable format.
Bohlin is the founding owner of Cape Cod Celebrations, a premier wedding planning firm serving Cape Cod and coastal New England for nearly two decades. Rumul has been a lead planner with Cape Cod Celebrations since 2018 and previously planned weddings at several Cape Cod venues, bringing extensive regional and logistical expertise to the partnership. Together, they have guided hundreds of couples through the wedding planning process.
“We wanted to create something that felt joyful and manageable,” said Jamie Bohlin. “Wedding planning often comes with overwhelming checklists and timelines. Daily I Do breaks it down into one thoughtful tip per day, making it easier for couples to stay organized without feeling buried in details.”
Unlike traditional wedding planning platforms that present long task lists and complex tools, Daily I Do focuses on simplicity and timing. Couples can opt in to daily notifications reminding them to check the app and swipe to reveal that day’s tip - visually mimicking the experience of tearing off a calendar page. In addition to daily guidance, users can track key milestones through an integrated checklist and share favorite tips with friends, family, or on social media.
“We created this for real couples planning real weddings,” said Heather Rumul. “After years in the industry, we know exactly what needs to happen and when. This app translates that experience into simple, encouraging guidance that helps couples feel confident instead of overwhelmed.”
The concept for Daily I Do began shortly after Thanksgiving, when Bohlin and Rumul set out to create something fresh and meaningful that still reflected their love of weddings. Months of late nights, careful editing, and determination culminated in a Valentine’s Day launch.
Daily I Do was developed in partnership with Katie Pietrowski, a Cape Cod–based wedding photographer and app developer who has been building digital platforms for several years. Pietrowski’s unique perspective within the wedding industry made her a natural collaborator in bringing the concept to life.
The app is available for $6.99 per month or $39.99 per year, with a 7-day free trial.
For more information or to download the app, visit: https://www.thedailyido.com/