As 2024 comes to a close, it’s the perfect time to reflect on Cape Cod’s accomplishments and the forces that drive our economy. Tourism remains the cornerstone of our region’s vitality, and while it can sometimes create challenges for year-round residents, its importance to our collective prosperity cannot be overstated.
This year, Cape Cod welcomed over 5 million visitors who contributed over $2.6 billion in direct spending across our hotels, restaurants, retail shops, and attractions. These dollars don’t just benefit businesses; they ripple through the economy, supporting jobs and services that are essential to our year-round quality of life. In fact, more than 14,000 Cape residents are directly employed in tourism-related fields, with thousands more indirectly reliant on its success.
Tourism also fuels public services and infrastructure. In 2024, Cape Cod generated nearly $250 million in local and state rooms and meals tax, $80 million raised locally and $160 million for the state, helping fund vital initiatives like public safety, environmental preservation, and local schools. This past summer, visitors accounted for 43% of total restaurant spending and 36% of retail spending. Additionally, visitors made up almost half of the spending at local businesses in our community. Without this influx of visitor revenue, the financial burden on Cape Cod's year-round residents would be significantly greater.
It’s easy to see tourism as a summer phenomenon, but its impact stretches well beyond the peak season. Thanks to efforts to extend our “second summer” and attract off-season visitors, we’re seeing increased business sustainability and less economic volatility across the region. The events, festivals, and cultural offerings we share with visitors make our home a vibrant, enriching place for all of us to enjoy.
I understand that the influx of tourists during the summer months can be overwhelming. Traffic congestion, crowded beaches, and longer wait times at local restaurants are real frustrations. But let’s remember why visitors flock to Cape Cod—they come because our home is extraordinary. They come for the same natural beauty, charming communities, and unique experiences that we cherish every day.
Rather than viewing tourism as an inconvenience, let’s take pride in being the stewards of a destination that people dream of visiting. Our hospitality, our small businesses, and our commitment to preserving the Cape’s character are what make us exceptional.
As we plan for the future, let’s continue working together to balance the needs of residents and visitors alike. By fostering sustainable tourism practices and investing in infrastructure, we can ensure that Cape Cod remains both a world-class destination and a cherished home.
Thank you for your role in making Cape Cod the vibrant and welcoming place it is. Together, we are the heartbeat of this remarkable region.